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In case you missed the 2015 Marketing Predictions Pop Culture Style, . It includes insight from some of the finest minds in the world.
Today however, I want to share something different re: 2015 and that are some tips re: e-commerce.
70% of a buyer’s journey is complete before they even reach out to your business. So, make sure you have these five critical elements in your eCommerce sites so prospects find information that makes them more likely to buy:
Use contextual marketing
What do I mean by this?
“Contextual marketing is data-driven marketing that uses the info you gather about people’s behaviors, profiles and context in order to deliver personalized and relevant content at the right place, at the right time,” says Out Market CEO, You Mon Tsang. “Doing so nurtures prospect relationships and makes them more likely to purchase. “
You can gather this info through the details that prospects publicly post about themselves in their online profiles, from a form them may fill out to learn more about your business, or any other variety of data-gathering methods like event attendance or browsing activity on your website. A marketing automation system can do this for you.
If someone who is interested in your business doesn’t buy right away but signs up for more information, you can gather information about them and deliver useful content that nurtures them through to a sale.
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